{"title":"Shop All","description":"","products":[{"product_id":"purelick-iq-mat-lick-mat-for-dogs-cats","title":"PureLick IQ Mat - The Calm \u0026 Enrich Lick Mat for Dogs \u0026 Cats","description":"\u003cp\u003e\u003cstrong\u003eYour pet isn't being difficult. They're overwhelmed.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSeparation anxiety. Thunderstorm panic. Grooming battles. Gulping food so fast they gag. These aren't behavioral problems — they're symptoms of a pet who needs a healthy outlet for stress. The PureLick IQ Mat changes that in 60 seconds.\u003c\/p\u003e\n\u003cp\u003eSpread any pet-safe food across the textured surface. The moment your pet begins to lick, their body releases a natural surge of endorphins and serotonin. Within minutes, the pacing stops, the whining quiets. They settle.\u003c\/p\u003e\n\u003ch2\u003eWhat You'll Notice in the First Week\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDramatically calmer behavior during triggers — thunder, fireworks, separation anxiety\u003c\/li\u003e\n\u003cli\u003eSlower, more mindful eating: no more gulping, bloating, or post-meal vomiting\u003c\/li\u003e\n\u003cli\u003eFresher breath from the natural tongue-cleaning action of the textured surface\u003c\/li\u003e\n\u003cli\u003eA pet who looks forward to stressful situations because they know it means mat time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy the IQ Mat Works\u003c\/h2\u003e\n\u003cp\u003eVet-developed lick therapy activates the parasympathetic nervous system — the same system responsible for rest, digestion, and calm. It's not a trick or a distraction. It's biology.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e8 precision-designed texture zones\u003c\/strong\u003e that keep pets engaged 5–10x longer than standard mats\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFood-grade silicone\u003c\/strong\u003e, BPA-free, tested safe for daily use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuction-cup base\u003c\/strong\u003e that locks to any smooth surface — no sliding, no mess\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDishwasher safe\u003c\/strong\u003e, freezer compatible, easy to clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks for dogs and cats\u003c\/strong\u003e of all sizes and life stages\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBath time, grooming, nail trims — keep them still and calm\u003c\/li\u003e\n\u003cli\u003eVet visits and car anxiety\u003c\/li\u003e\n\u003cli\u003ePuppies and kittens building healthy habits\u003c\/li\u003e\n\u003cli\u003eSenior pets who need slow, gentle feeding\u003c\/li\u003e\n\u003cli\u003eAny pet who eats too fast, too frantically, or with too much stress\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat Pet Parents Are Saying\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003e\"My dog used to howl through every thunderstorm. Now I just pull out the IQ Mat. Total silence within 2 minutes. Life-changing.\" — Sarah M., Golden Retriever owner\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"The vet actually recommended lick mat therapy for my cat's anxiety. This is the only one that kept her interested for more than 30 seconds.\" — James T., cat parent\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply peanut butter, yogurt, pureed pumpkin, cream cheese, or your pet's favorite wet food. Place on any flat surface. Watch them go calm within seconds. For extended sessions, freeze overnight with the spread inside.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 9\" x 9\" | \u003cstrong\u003eMaterial:\u003c\/strong\u003e Food-grade BPA-free silicone | \u003cstrong\u003eMade in USA\u003c\/strong\u003e\u003c\/p\u003e","brand":"PureLick Pets","offers":[{"title":"Default Title","offer_id":53171162775915,"sku":"c5706306-010c-477d-b220-87afc31ba100","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8831\/2427\/files\/dfb8d50675a81ab696a2d95ccd80fdd4_8f407958-9ba0-40c9-b0c7-a14c35fdd9f0.jpg?v=1777954848"},{"product_id":"purelick-slow-feed-bowl-anti-gulping-dog-bowl-for-fast-eaters","title":"PureLick Slow Feed Bowl — Anti-Gulping Dog Bowl for Fast Eaters","description":"\u003cp\u003e\u003cstrong\u003eYour dog inhales their food in seconds. Then comes the bloating, the vomiting, the dangerous gas.\u003c\/strong\u003e The PureLick Slow Feed Bowl changes dinner time from a sprint into a satisfying, calm meal.\u003c\/p\u003e\n\n\u003cp\u003eThe maze-like ridges and channels force your dog to slow down naturally — no stress, no training needed. Just fill it with their regular kibble or wet food and watch meal time transform from a 10-second gulp-fest into a 5-minute mindful experience.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Notice in the First Week\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNo more post-meal vomiting or regurgitation\u003c\/li\u003e\n  \u003cli\u003eDramatically reduced bloating and gas\u003c\/li\u003e\n  \u003cli\u003eCalmer, more satisfied behavior after meals\u003c\/li\u003e\n  \u003cli\u003eWeight management — your dog naturally eats 20-30% less when they slow down\u003c\/li\u003e\n  \u003cli\u003eImproved digestion and nutrient absorption\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy the PureLick Slow Feed Bowl Works\u003c\/h2\u003e\n\u003cp\u003eWhen dogs eat too fast, they swallow dangerous amounts of air alongside their food. This causes painful bloating, regurgitation, and in severe cases, life-threatening gastric dilation-volvulus (GDV\/bloat). Our ergonomic maze design physically prevents rapid eating — your dog has to work around the ridges, which slows their pace by up to 10x.\u003c\/p\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eDogs that finish their bowl in under 30 seconds\u003c\/li\u003e\n  \u003cli\u003eBreeds prone to bloat: Labs, Golden Retrievers, German Shepherds, Great Danes\u003c\/li\u003e\n  \u003cli\u003eDogs with sensitive stomachs\u003c\/li\u003e\n  \u003cli\u003eOverweight dogs on a calorie-controlled diet\u003c\/li\u003e\n  \u003cli\u003eDogs that vomit after eating\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e BPA-free, food-safe silicone — dishwasher safe\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 9.5\" diameter — fits up to 3 cups of kibble\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNon-slip base:\u003c\/strong\u003e Suction feet keep the bowl in place\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColors available:\u003c\/strong\u003e Ocean Blue, Forest Green, Coral Pink\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e All dog breeds, medium to large dogs recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003e30-Day Happiness Guarantee\u003c\/h2\u003e\n\u003cp\u003eIf your dog doesn't slow down within 30 days, we'll refund you completely. No questions, no hassle — we stand behind every bowl.\u003c\/p\u003e","brand":"PureLick Pets","offers":[{"title":"Default Title","offer_id":53447561118059,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true}]},{"product_id":"purelick-snuffle-mat-nose-work-enrichment-mat-for-dogs-1","title":"PureLick Snuffle Mat — Nose Work Enrichment Mat for Dogs","description":"\u003cp\u003e\u003cstrong\u003eWatch your anxious, bored dog transform into a focused, satisfied explorer.\u003c\/strong\u003e The PureLick Snuffle Mat turns mealtime into a 15-minute mental workout that burns as much energy as a 30-minute walk.\u003c\/p\u003e\u003cp\u003eDogs are natural foragers — hardwired to use their nose to hunt for food. The Snuffle Mat recreates this instinct with hundreds of soft fleece strips that hide kibble, treats, or wet food. Your dog sniffs, searches, and solves.\u003c\/p\u003e\u003ch2\u003eWhat You'll Notice After the First Use\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eYour dog settles into calm focus within 30 seconds\u003c\/li\u003e\n\u003cli\u003eReduced destructive behavior from boredom\u003c\/li\u003e\n\u003cli\u003eMentally exhausted (in the best way) after just 15 minutes\u003c\/li\u003e\n\u003cli\u003eAnxiety replaced by satisfied calm\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 12\" x 12\" — compact and portable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Soft washable fleece on non-slip rubber base\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMachine washable:\u003c\/strong\u003e Cold cycle, air dry\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColors:\u003c\/strong\u003e Forest Green, Ocean Blue, Sunset Orange\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e30-Day Calm Guarantee\u003c\/h2\u003e\u003cp\u003eIf your dog doesn't show reduced anxiety within 30 days, we'll refund you completely — no questions asked.\u003c\/p\u003e","brand":"PureLick Pets","offers":[{"title":"Default Title","offer_id":53447671677291,"sku":null,"price":29.95,"currency_code":"USD","in_stock":true}]},{"product_id":"purelick-lick-mat-bundle-2-pack-value-set-for-dogs-cats","title":"PureLick Lick Mat Bundle — 2-Pack Value Set for Dogs \u0026 Cats","description":"\u003cp\u003e\u003cstrong\u003eGet twice the calm for the price of one and a half.\u003c\/strong\u003e The PureLick Bundle gives you two full-size IQ Lick Mats — one for home, one for travel, or one for each of your pets. Save 30% vs buying individually.\u003c\/p\u003e\u003cp\u003eWhether it's bath time, nail trims, vet visits, thunderstorms, or separation anxiety, having a spare lick mat means you're always prepared for your pet's next stressful moment.\u003c\/p\u003e\u003ch2\u003eWhat's in the Bundle\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e2x PureLick IQ Mat (same as our best-selling single mat)\u003c\/li\u003e\n\u003cli\u003eDishwasher-safe BPA-free silicone construction\u003c\/li\u003e\n\u003cli\u003eSuction cups for hands-free use in the bath or on smooth surfaces\u003c\/li\u003e\n\u003cli\u003eWorks with peanut butter, wet food, yogurt, broth, or any spreadable treat\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePerfect Bundle Uses\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e2 pets:\u003c\/strong\u003e One mat per pet so no fighting over enrichment time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1 pet:\u003c\/strong\u003e Keep one in the bathroom for grooming, one in the kitchen for meals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel:\u003c\/strong\u003e Keep a mat in your bag for vet visits, hotels, or car rides\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBackup:\u003c\/strong\u003e Always have a clean one while the other is in the dishwasher\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Licking Works\u003c\/h2\u003e\u003cp\u003eWhen a pet licks, their brain releases a surge of endorphins and serotonin — the same calming chemicals released during exercise. This is why licking is one of the most powerful self-soothing behaviors in both dogs and cats. The IQ Mat's textured surface extends licking time from 30 seconds to 10+ minutes.\u003c\/p\u003e\u003ch2\u003eBundle Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncludes:\u003c\/strong\u003e 2x PureLick IQ Lick Mat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Each mat is 8.5\" x 7\" — works for cats and dogs of all sizes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDishwasher safe:\u003c\/strong\u003e Top rack, or hand wash in warm soapy water\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColors:\u003c\/strong\u003e Both mats ship in the same color (Blue, Green, or Pink — choose at checkout)\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e30-Day Satisfaction Guarantee\u003c\/h2\u003e\u003cp\u003eLove it or return it — we stand behind every product with a complete refund, no questions asked.\u003c\/p\u003e","brand":"PureLick Pets","offers":[{"title":"Default Title","offer_id":53447674986859,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true}]},{"product_id":"purelick-calming-spray-natural-lavender-stress-relief-for-dogs-cats","title":"PureLick Calming Spray — Natural Lavender Stress Relief for Dogs \u0026 Cats","description":"\u003cp\u003e\u003cstrong\u003eYour pet is telling you they're stressed. Are you listening?\u003c\/strong\u003e Panting, pacing, hiding, destructive behavior — these are your pet's ways of saying they need help. The PureLick Calming Spray delivers fast, natural relief in seconds.\u003c\/p\u003e\u003cp\u003eMade with veterinarian-approved lavender essential oil and chamomile extract, our formula works with your pet's natural stress response — not against it. Spray it on their bed, crate, car seat, or bandana for lasting calm that starts within minutes.\u003c\/p\u003e\u003ch2\u003eWorks for These Triggers\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThunderstorms \u0026amp; fireworks\u003c\/strong\u003e — spray 15 minutes before the event\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeparation anxiety\u003c\/strong\u003e — spray their bed before you leave\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCar travel\u003c\/strong\u003e — spray the car seat 10 minutes before loading\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVet visits\u003c\/strong\u003e — spray their carrier or bandana\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrooming\u003c\/strong\u003e — spray the grooming table or your hands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew environments\u003c\/strong\u003e — spray when moving or introducing new pets\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy It Works\u003c\/h2\u003e\u003cp\u003eLavender has been proven in multiple peer-reviewed studies to reduce cortisol (the stress hormone) levels in dogs and cats. Our formula uses pharmaceutical-grade lavender oil in the exact concentration shown to be effective — not the diluted amounts found in most pet sprays. Combined with chamomile and valerian root extract, the calming effect is fast and long-lasting.\u003c\/p\u003e\u003ch2\u003eSafe for the Whole Family\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e100% natural ingredients — no synthetic chemicals or fragrances\u003c\/li\u003e\n\u003cli\u003eSafe for dogs AND cats (many calming products aren't safe for both)\u003c\/li\u003e\n\u003cli\u003eNon-toxic if licked or ingested in normal amounts\u003c\/li\u003e\n\u003cli\u003eAlcohol-free formula won't irritate sensitive skin\u003c\/li\u003e\n\u003cli\u003eTested by veterinary dermatologists\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 4 fl oz (118ml) spray bottle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Lavender oil, chamomile extract, valerian root, distilled water\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLasts:\u003c\/strong\u003e Up to 4-6 hours per application\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe for:\u003c\/strong\u003e Dogs and cats over 8 weeks old\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e30-Day Money-Back Guarantee\u003c\/h2\u003e\u003cp\u003eIf your pet doesn't show noticeably reduced anxiety within 30 days, we'll refund you completely.\u003c\/p\u003e","brand":"PureLick Pets","offers":[{"title":"Default Title","offer_id":53447680590187,"sku":null,"price":24.95,"currency_code":"USD","in_stock":true}]},{"product_id":"purelick-cat-lick-mat-premium-stress-relief-mat-for-cats","title":"PureLick Cat Lick Mat — Premium Stress Relief Mat for Cats","description":"\u003cp\u003e\u003cstrong\u003eCats are masters at hiding stress. But the signs are there — over-grooming, hiding, refusal to eat, aggression.\u003c\/strong\u003e The PureLick Cat Lick Mat gives your cat a healthy, natural outlet for anxiety that also slows feeding, prevents hairballs, and creates genuine bonding time between you and your cat.\u003c\/p\u003e\u003cp\u003eSpecially designed for cats — not just a dog mat resized. Our cat-specific texture pattern features shallower ridges perfect for a cat's smaller tongue, while the non-toxic silicone material is safe even for the most vigorous kneaders and groomers.\u003c\/p\u003e\u003ch2\u003eWhat Cat Owners Notice in the First Week\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eLess over-grooming and fur pulling\u003c\/li\u003e\n\u003cli\u003eReduced hiding behavior and more sociability\u003c\/li\u003e\n\u003cli\u003eSlower eating — fewer hairballs and vomiting episodes\u003c\/li\u003e\n\u003cli\u003ePositive association with grooming, nail trims, and vet prep\u003c\/li\u003e\n\u003cli\u003eA calmer, more content cat\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Licking is Especially Important for Cats\u003c\/h2\u003e\u003cp\u003eUnlike dogs, cats cannot walk off stress. Indoor cats especially can accumulate enormous amounts of anxiety with no outlet. Licking activates their parasympathetic nervous system — the \"rest and digest\" mode that counteracts the fight-or-flight stress response. 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