{"title":"Home page","description":null,"products":[{"product_id":"purelick-iq-mat-lick-mat-for-dogs-cats","title":"PureLick IQ Mat - The Calm \u0026 Enrich Lick Mat for Dogs \u0026 Cats","description":"\u003cp\u003e\u003cstrong\u003eYour pet isn't being difficult. They're overwhelmed.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSeparation anxiety. Thunderstorm panic. Grooming battles. Gulping food so fast they gag. These aren't behavioral problems — they're symptoms of a pet who needs a healthy outlet for stress. The PureLick IQ Mat changes that in 60 seconds.\u003c\/p\u003e\n\u003cp\u003eSpread any pet-safe food across the textured surface. The moment your pet begins to lick, their body releases a natural surge of endorphins and serotonin. Within minutes, the pacing stops, the whining quiets. They settle.\u003c\/p\u003e\n\u003ch2\u003eWhat You'll Notice in the First Week\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDramatically calmer behavior during triggers — thunder, fireworks, separation anxiety\u003c\/li\u003e\n\u003cli\u003eSlower, more mindful eating: no more gulping, bloating, or post-meal vomiting\u003c\/li\u003e\n\u003cli\u003eFresher breath from the natural tongue-cleaning action of the textured surface\u003c\/li\u003e\n\u003cli\u003eA pet who looks forward to stressful situations because they know it means mat time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy the IQ Mat Works\u003c\/h2\u003e\n\u003cp\u003eVet-developed lick therapy activates the parasympathetic nervous system — the same system responsible for rest, digestion, and calm. It's not a trick or a distraction. It's biology.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e8 precision-designed texture zones\u003c\/strong\u003e that keep pets engaged 5–10x longer than standard mats\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFood-grade silicone\u003c\/strong\u003e, BPA-free, tested safe for daily use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuction-cup base\u003c\/strong\u003e that locks to any smooth surface — no sliding, no mess\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDishwasher safe\u003c\/strong\u003e, freezer compatible, easy to clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks for dogs and cats\u003c\/strong\u003e of all sizes and life stages\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBath time, grooming, nail trims — keep them still and calm\u003c\/li\u003e\n\u003cli\u003eVet visits and car anxiety\u003c\/li\u003e\n\u003cli\u003ePuppies and kittens building healthy habits\u003c\/li\u003e\n\u003cli\u003eSenior pets who need slow, gentle feeding\u003c\/li\u003e\n\u003cli\u003eAny pet who eats too fast, too frantically, or with too much stress\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat Pet Parents Are Saying\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003e\"My dog used to howl through every thunderstorm. Now I just pull out the IQ Mat. Total silence within 2 minutes. Life-changing.\" — Sarah M., Golden Retriever owner\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"The vet actually recommended lick mat therapy for my cat's anxiety. This is the only one that kept her interested for more than 30 seconds.\" — James T., cat parent\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply peanut butter, yogurt, pureed pumpkin, cream cheese, or your pet's favorite wet food. Place on any flat surface. Watch them go calm within seconds. For extended sessions, freeze overnight with the spread inside.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 9\" x 9\" | \u003cstrong\u003eMaterial:\u003c\/strong\u003e Food-grade BPA-free silicone | \u003cstrong\u003eMade in USA\u003c\/strong\u003e\u003c\/p\u003e","brand":"PureLick Pets","offers":[{"title":"Default Title","offer_id":53171162775915,"sku":"c5706306-010c-477d-b220-87afc31ba100","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8831\/2427\/files\/dfb8d50675a81ab696a2d95ccd80fdd4_8f407958-9ba0-40c9-b0c7-a14c35fdd9f0.jpg?v=1777954848"}],"url":"https:\/\/purelickpets.com\/collections\/frontpage.oembed","provider":"PureLick Pets","version":"1.0","type":"link"}